Privacy Policy

Prepared Hero (“we,” “us,” or “our”) operates the AI Emergency Preparedness Plan service at safetyplan.preparedhero.com. This Privacy Policy describes how we collect, use, and protect your personal information when you use our service.

1. Information We Collect

We collect personal information you provide directly when using our service, including:

• Contact information — name and email address
• Location information — home address, city, state, and ZIP code
• Household information — home type, utilities, and property details
• Family information — names, ages, and relationships of household members
• Health information — medical conditions, medications, allergies, and mobility needs (optional, provided with your consent)
• Payment information — processed securely by our payment processor; we never store card numbers
• Usage data — anonymized page views and session information collected automatically to improve our service

2. How We Use Your Information

We use the information we collect to:

• Generate and deliver your personalized emergency preparedness plan
• Process your payment and send order-related communications
• Provide quarterly plan updates for subscribers
• Send weather and emergency alerts relevant to your location
• Respond to support requests
• Improve our service through anonymized analytics

We do not use your personal information for advertising, profiling, or any purpose unrelated to delivering your emergency preparedness plan.

3. Sharing Your Information

We may share your information with trusted third-party service providers who assist us in operating our service — such as payment processing, email delivery, AI plan generation, and analytics. These providers are contractually required to protect your information and may only use it for the specific purpose we engage them for.

We do not sell, rent, or trade your personal information to any third party for marketing or advertising purposes.

4. AI-Powered Plan Generation

Your household data — including address, family details, and any health information you provide — is processed by an AI service to generate your personalized emergency plan. This AI provider does not use your data to train its models, and we validate and sanitize your data before transmission.

5. Cookies & Tracking

We use cookies and similar technologies to operate and improve our service:

• Session storage — temporarily holds your questionnaire responses while you complete the form; cleared automatically when you close your browser tab
• Analytics cookies — collect anonymized data about how visitors use our site (pages visited, session duration, device type)
• Conversion tracking — we use server-side conversion tracking for purchases; any email data sent to ad platforms is hashed and anonymized before transmission

6. Data Retention

We retain your order and plan data for as long as your account is active or as needed to provide the service. Payment records are kept as required by applicable tax and accounting regulations. You may request deletion of your data at any time.

7. Your Rights

You have the right to:

• Request a copy of the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your account and associated data
• Withdraw consent for health data processing at any time

To exercise these rights, contact us at privacy@preparedhero.com. We will respond within 30 days.

8. Data Security

We use industry-standard security measures including encryption in transit and at rest, input validation, rate limiting, and access controls to protect your information. No method of transmission over the internet is 100% secure, but we take reasonable steps to protect your data.

9. Children's Privacy

Our service is intended for adults (18+) creating emergency plans for their households. We do not knowingly collect information directly from children under 13. Family member information for minors is provided by the adult account holder and used solely for plan generation.

10. California Residents

California residents have the right to know what personal information we collect, request its deletion, and opt out of the sale of personal information. We do not sell your data. To exercise your rights, contact privacy@preparedhero.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the date above. For significant changes affecting how we use health data, we will notify you by email.

12. Contact Us